Waihi Beach Bowentown Boating & Fishing Club

As the Bowentown Boating and Fishing Club became the Waihi Beach Bowentown Boating and Fishing Club, a significant milestone in its history, the need for a clearer brand identity became obvious. Years of inconsistent logo variations had left the club without true ownership of its visual identity. We gave the brand a refresh that nodded to its history while modernising it into something bolder, more recognisable and more fun - backed by a brand system built to represent every part of the club, not just fishing, but the restaurant, bar and events side too. The website replaced a dated, disjointed, externally-hosted site with a self-managed platform the club can update themselves, keeping ongoing costs low. It was built to serve as an information hub and ecommerce platform - covering fishing competitions and results, restaurant and events information, as well as facilitating membership and merchandise purchases online. The result is a brand that's instantly recognisable in its community, and a website that makes it easy for people to find exactly what they're after.