Bay Men's Fund
Brand identity for the Bay Men's Fund, a social club built around good mates, good times and a good cause across the Western Bay, Eastern Bay and Rotorua/Taupō.
One brand family, grounded across three communities.
The Bay Men's Fund needed a brand from scratch - a membership-based social club with a charitable giving element, created in partnership with Acorn Foundation, Eastern Bay Community Foundation and Geyser Community Foundation. The brand needed to work as one cohesive identity while still feeling grounded in each community it serves. A hero identity was developed alongside regional variations for the Western Bay, Eastern Bay and Rotorua/Taupō, each carrying its own colour palette and a design silhouette specific to its landscape, while staying unmistakably part of the same brand family. The result is a masculine but warm brand system built specifically for the straight-talking and unpretentious community its building.
Testimonial
This looks great. Thank you for organising all of that - wow, those folders are incredibly organised!
I was dreading needing to put everything in the right place, but you've done it for us! Thank you!! Really looking forward to working on more for these, and other projects with you soon.
Matty Nicholson
Acorn Foundation
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