Platinum Homes
A digital advertising strategy and campaign build for Platinum Homes, mapped to distinct audience personas across their full product range.
One brand, many audiences, one clear strategy.
Platinum Homes needed a digital advertising approach that spoke to more than one audience - from entry-level buyers through to their aspirational, high-end market. We built a digital advertising strategy and campaign plan around distinct audience personas, with bespoke messaging, pain points and hooks tailored to each segment. From there, we built campaign landing pages and produced Google Ads, paid social ads and YouTube ads to drive qualified traffic to them, backed by conversion tracking for clear performance reporting. Since launch, we've continued to test and optimise ad creative and messaging across each campaign, and have expanded the strategy further into paid social to layer on-platform lead generation alongside it. The result is a lead generation engine built to speak to every stage of the Platinum Homes buyer journey.
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