Platinum Homes
A multi-channel campaign for Platinum Homes, leveraging their Chiefs Rugby sponsorship to reward their biggest young fans with once-in-a-lifetime access.
A campaign built for the biggest fans in the room.
As proud sponsors of the Chiefs Rugby Club, Platinum Homes wanted to give something back to the fans who show up loudest - their youngest ones. The Mini Fan campaign gave grassroots supporters a chance to be recognised and rewarded with access to the Chiefs they wouldn't normally get. The creative campaign ran across digital, social, physical and in-game activation, engaging the community at every touchpoint, and drove a near 350% increase in organic engagement across Platinum Homes' social channels during the campaign period.
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